How Does SEO Work?
When you understand the magic behind SEO, you can take advantage of several methods to increase your page ranking and visibility. Most people divide SEO tactics into two broad categories:
- On-page SEO: These are the SEO strategies you put into place on your site.
- Off-page SEO: These are the SEO strategies that happen outside your site.
How Is SEO Beneficial For Business?
How Can SEO Help Various Businesses?
How Can SEO Get Me Leads?
Can SEO Provide Long-Term Quality Leads?
How Can My Business Benefit From SEO?
You’ll need to set down KPIs (Key Performance Indicators) to track the return on your SEO investment. These are measurements to show how successful your efforts to push your page up the rankings have been. For example: “For my Doritos Site, my main Performance Indicator is _________.” Need some inspiration? Don’t worry, we’ve got you covered with some common KPIs:
- Email signups
- Contact form submissions
- Phone calls
If you run a local business, you will want KPIs for your Google My Business listings, too. These might include: