SEO that targets a specific area of your city or town is called local SEO. As a local business, such as a shop or agency, you’d like your web pages to appear on the first page of local search results. It is important to make sure you can be found on the web by optimizing your website.
The best way to think about local SEO is through the definition given by Google itself. Local SEO “helps people find your business online when they’re looking for products or services in your area.” This means that the on-page and off-page optimization should be done to help people find a business.
Local SEO is about communicating with prospective customers directly about your website. It’s about building a local audience and ultimately, it’s about creating more sales for your business. However, not all businesses possess the resources to implement a full-blown local SEO campaign on their own.
Gone are the days when you could be stuck to one particular business niche without reaping all the benefits of SEO campaigns. Thanks to Google and other search engines, targeting customers across different verticals has never been so easy. Our blog will walk you through the basic steps of local SEO.
What Is Local SEO Marketing?
What is local search marketing, you ask? Local search marketing is everything that you do online to promote and advertise your company’s face-to-face business with customers. The law applies to small and medium businesses (SMBs), enterprise brands, and chain stores.
Local Search Marketing solves the problem of how to reach customers looking for services or products in the local area. With over 80% of consumers using search engines on a daily basis to find local businesses, it’s important for SMBs and brands alike to be visible in local search results.
It’s a common misconception that local SEO only involves getting ranked highly in Google. Local search marketing actually encompasses a lot more than this. It covers all tools, techniques and strategies used to achieve a successful conversion on your website visitors into customers.
Once you’re set up, local search marketing can be a powerful way of reaching customers. It doesn’t matter if you’re a small or medium-sized business, local search marketing will help you connect with customers looking for what you offer in the area where your business is located.
Small businesses now have access to local search opportunities that were once only available to larger corporations. By providing easy-to-use tools and strategies, you can be at customers’ fingertips in no time.
How Does Local SEO Work?
Google searches “normally” and “local SEO” work the same way. In order to provide the best possible results when someone searches, Google manually scans its index. You can increase your online visibility through a local SEO campaign.
Local SEO is unique because Google uses different ranking factors to rank local search results. A lot of these factors depend on where your business or website is located. Example, you could have two websites with identical keyword targeting covering everything you can about your area of expertise.
Local Search Ranking Factors is one of the most hotly debated topics within our industry. A Google patent, any of which may not actually be implemented, shows a variety of ways in which Google could use to rank local businesses.
Optimize your home page by adding useful tags and descriptions. Then, create pages for each product or service by pulling in appropriate metadata that are tightly linked to your website. Finally, use social media channels to promote your business and make it easy for people to share your content.
The key to success with local SEO is to come up with a topic that people are going to want to read about. Then you have to create a physical location that is going to fit that theme and help drive traffic from all sources.
How Can You Use Local SEO?
If you optimize your local SEO, it will drive more website traffic, generate more leads, and increase conversions since it is more relevant to your local market. Focused strategies can help you compete more effectively against companies with unlimited resources.
Using local SEO practices can help you counter the advantage enjoyed by larger organizations that optimize for broader keyword terms and rely on brand recognition to drive traffic. If you want to avoid the search engine rankings of bigger brands, you can focus on more specific SEO to-dos.
Local search engine marketing refers to marketing activities reliant on the algorithm and results on local searches. By ranking well in local search engines, you are likely to increase foot traffic to your physical store.
When you want to rank a webpage in the SERPs for a specific keyword, there are many things to consider. First and foremost, each individual website is different. You can’t rely solely on your competitors’ websites when trying to rank well for a particular keyword.
You also have to make sure that the content on your site matches up with the keywords that people are searching. Finally, local SEO is more prevalent today than it was previously, and therefore there are more tools available to help you attract visitors from around the world.
What Is the Difference Between SEO And Local SEO?
Local SEO and traditional SEO go together to ensure that people will find you, but with your site optimized in local search results. With an optimized site, you can capture more traffic generated by local searches. When someone searches for ‘hair salon near me’, your business will get noticed.
Search engine optimization and local search engine optimization employ many of the same techniques. To assist you with working with local searchers, local SEO solutions utilize specialized strategies.
The difference between local SEO and regular SEO is simple: its location based. Local SEO ranks your business for local keywords. For example, if your target audience is looking for Lincoln car repair, local keyword research and optimization will help you rank higher locally, than nationwide.
So, it’s no surprise that Google is focusing on providing the best possible results to users, and that also means Local Search. With over a billion searches made each day, local traffic is key and can easily get you thousands of views each month.
There are many long-term benefits to implementing Local SEO practices into your overall SEO strategy. The goal is to rank for local searches of your service, or service offered just in your city, town, or region.